Optimizing International Funnels for a 1M+ MAU Marketplace

Sector: E-commerce / Marketplace (Mirraw)

The Challenge: International users faced high friction during the checkout process, specifically with payment failures and a dated mobile web interface, leading to high drop-off rates at the final funnel stage.

The Strategy: * Led a complete redesign of the mWeb and Desktop experience to modernize UI and reduce PDP (Product Detail Page) friction.

Executed high-stakes A/B testing on payment gateways, successfully integrating Stripe to streamline international transactions.

Optimized technical performance by improving image loading speeds and fixing Add-to-Cart lag.

The Impact: * 25% increase in card conversion on the mobile app.

11% boost in Add-to-Cart rates.

AOV Lift: Increased Average Order Value from ₹8,500 to ₹9,500.